Why EOS Lip Balms are Gaining Popularity in the Market

For more than a century, shopping for a lip balm entailed scanning long aisles in supermarkets and drugstores in search of a small tube of Chapstick. These sticks came with an ingredient list, something that made them feel clinical. Beauty enthusiasts who wished to go wild could overlook the bland “original flavor in favor of mint or cherry. However, the narrative changed seven years ago when EOS lip balms started popping up everywhere.

How the Lip Balm Took Over the Market

EOS Lip Balms gained popularity by taking over shelf space at retail outlets such as Walgreens, Walmart, eBay and Target. Fashion and beauty editors at Allure and Cosmo took note of this and started profiling the products in their publications. Celebrities such as Christina Aguilera, Kim Kardashian, and Miley Cyrus joined the fray and were seen using EOS lip balms. This boosted the status of the products all the more.

The acronym EOS stands for Evolution of Smooth. The brand’s product have been profiled by leading fashion and beauty magazines. Recently, the brand’s founders spoke about the strategy that they have used to drive sales. In an interview with a Fast Company correspondent, they spoke of how they built the 250-million dollar company from scratch. Their resilience has seen EOS grow remarkably. Research and consultancy firm Kline ranks its products as the second best-selling in the country.

Breaking Down the Numbers

EOS has singlehandedly managed to drive growth within the oral care market. At the moment, more than 1 million units are sold every week by the company. Experts predict that the lip balm market will be worth 2 billion dollars in 2020 due to increased demand for organic and natural products. This is EOS’s specialty, and shows that the future looks promising for the company. The firm’s co-founder and managing partner, Sanjiv Mehra asserts that EOS is currently focused on creating high quality products, in addition to reaching a wider market. Visit the company’s website evolutionofsmooth.com.

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