Don Ressler Grabs Success with Fabletics

Just three years ago, JustFab Inc, co-partners, Don Ressler and Adam Goldenberg teamed up to build a fashion brand featuring Kate Hudson. They used her active life style to promote a sharp line of active wear that women can wear everyday. Fabletics is an active-wear manufacturer, that offers good looking, high quality clothing at reasonable prices on Kate claims she has lived in active-wear her whole life. She wanted to get involved with Fabletics, because she saw all the high-priced brands and wanted to offer clothing that was high quality, attractive and affordable.

Fabletics has been a major success online, so, the parent company decided to expand with several brick-and -mortar stores. Currently, there are 18 stores, with plans to open even more. The brand is available to people in Germany, Spain, France, Canada, Australia, the Netherlands and the UK.

Don Ressler is the guy behind the brand. He has had a number of successful start-ups. The first one was The company was purchased by Intermix Media in 2001. Don Ressler and Adam then built a brand building enterprise. Intelligent Beauty was their next online venture.

The direct-to-consumer brand created by Ressler was DERMSTORE. This is an online skincare and cosmetics company at They launched SENSA, a weight -loss program. DERMSTORE and SENSA are said to be very profitable. In 2010, Intelligent Beauty started a subscription eCommerce fashion company JustFab. After several successful ventures, the company decided to expand into new market. Just Fab purchased a division they named FabKids in 2013. They later bought European fashion website The Fab Shoes.

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