How Guilherme Paulus Started His Foray Into The Tourism Industry

Guilherme Paulus is a Brazilian hotelier and global entrepreneur, and in part responsible for the growth of the tourism industry in Brazil and in Latin America.

He leads the Board of Advisors of CVC Brasil, and is the owner of GJP Hotels and Resorts, a brand of hotels and resorts that has locations across the country. His foray in the world of tourism started when he was only 24 years old in 1979.

Guilherme Paulus was working in Sao Paulo for Casa Faro, when Carlos Vicente Cerchiari, a state deputy at the time, approached him on a boat trip with the idea of opening a tourist agency. Due to the fact that Paulus was young and did not have money to invest in the idea, Cerchiari proposed an arrangement where he would provide the financial investment in order to get the venture off the ground, and Paulus would have to provide the initial efforts and groundwork. Paulus was motivated by the project and accepted the unique challenge that Cerchiari’s opportunity provided.

Read more: Conheça o empresário Guilherme Paulus e seu estilo de atuar

Guilherme Paulus first showed his entrepreneurship skills when it was time to open CVC’s first location. Paulus wanted to choose a place that had a constant flow of people, so the first location was outside the exit of a movie theater – given that when people would leave the cinema they would have to pass by the CVC store. The partnership between Cerchiari and Paulus lasted 4 years; afterwards, Paulus started working on his own, which is when the expansion of CVC started. Nowadays, the company’s annual revenue is $5.2 billion, and is increasing every year. The current plan is for CVC to open approximately 100 new stores every year, especially in location with smaller population, and to have a total of 2000 stores by the year 2020.

His other successful venture, GJP Hotels and Resorts started in 2005, and the network currently features about 14 hotels under the brand’s name. His work for GJP earned Guilherme Paulus the title “Entrepreneur of the Year” in 2017 from the Isto E Dinheiro magazine, after he spent $600 million to establish new hotels throughout the country.

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